« My World Was Flat | Main | Can't read your own meeting notes? »

May 24, 2007

The NY Times Does SPAM Well

I want to call your attention to an article in today's edition of The New York Times which describes the complexity of getting your legitimate e-mail delivered properly and not inadvertently marked as spam.

You'll need an account to read the article which is called When They Say You Are a Spammer.

The article talks about the importance of vetting your e-mail vendor to make sure that they take e-mail delivery seriously. We've taken e-mail delivery seriously for years and have done extremely well in this regard. Our delivery is typically at least 10% higher than the industry benchmarks, due in large part to the fact that we monitor our e-mail delivery constantly, take immediate action to resolve delivery issues (as is so colorfully described in the article) and are part of the "Sender Score Certified" program mentioned at the end.

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/t/trackback/856431/18751370

Listed below are links to weblogs that reference The NY Times Does SPAM Well :

Comments

Post a comment

Comments are moderated, and will not appear on this weblog until the author has approved them.

If you have a TypeKey or TypePad account, please Sign In