What To Do

Now that that American Airlines thing is out of my system, let's turn to the positive.

I read a lot about our industry and often what the corporate world is doing in e-mail marketing isn't completely relevant. However, today I want to share an article with you from DM News which i think succinctly captures some best-practices for e-mail that I've been talking about for years.

The article is here and I hope you'll read the whole thing.

 

http://www.dmnews.com/cms/dm-news/e-mail-marketing/42331.html

 

However, if you're pressed for time, and I know many of you are, the main points are:

 

1. Know your audience

2. Mail only relevant information

3. Develop a strong wire frame template (PatronMail helps you do this)

4. Avoid many different colors and fonts

5. Don't overload your audience

6. Set the stage (set and manage expectations)